A little about me

Biz, short for Elizabeth.

I'm a Senior Product Designer, with a passion for bridging the gap between people and the technology they interact with.

I've founded 3 product design / UX departments in the Twin Cities (fjorge, Emergent Software, & Micah Group). I build collaborative, powerhouse teams that share a passion for product improvement, usability, & discussing whether Taylor Swift and Travis Kelce are actually dating or if it is just a PR stunt.

I have extensive experience in creating successful products, web applications, and websites by leveraging design systems, chatting with users, testing assumptions, and iterating, iterating, and... iterating on designs. Oh, and I also was a frontend web developer for several years. So I can also dabble in the code.

Outside of work, I play niche traveling sports like Broomball & Ultimate frisbee, and watch most Packers press conferences.

Biz working at a desk

Skills

  • Accessible design
  • Information architecture  & site mapping
  • Qualitative & quantitative research
  • Visual design & prototyping
  • Heuristic analysis
  • User & stakeholder interviews
  • Usability testing
  • Userflow diagrams
  • Design system creation & management
  • Agile & lean UX methodologies
  • Team management & leadership
  • Goofy banter
  • jQuery
  • HTML5
  • Sass

Platforms

  • Adobe Creative Suite
  • Figma
  • Figjam
  • Flowmapp
  • Lucid Chart
  • Miro
  • Maze
  • Jira
  • Siteimprove
  • Logrocket
  • Google analytics
  • Microsoft & Google Suites
  • Hotjar
  • Visual Studio Code
biz working at a desk
picture of erica

Hear from Erica, Director of Customer Success

Biz is an outstanding UX/UI designer, team lead, and coworker. I have been fortunate to work with Biz for many years at two companies. She is highly collaborative, supportive, and has an amazing ability to connect with clients and product teams to truly unpack and understand their business case, needs, and vision and turn ideas into effective and inclusive products.

Her ability to understand problems, think critically to unlock creative solutions, and communicate effectively with any audience allows her to thrive in any situation. Biz is thoughtful, motivated, and selfless as a leader & team member that is always finding ways to elevate her team and their work. I cannot emphasize enough how smart, engaged and supportive Biz is. Any company would be extremely lucky to have her as a member of their team.
picture of cal

Hear from Cal, Head of Product

Biz is a collaborative and inclusive problem-solver with a contagious energy and passion, and her enthusiasm elevates those around her to approach their work with the same dedication and motivation. She is a creative and innovative thinker, with a natural knack for understanding user needs, and ability to foresee how all of the pieces will come together. Additionally, her relationship-first approach and ability to build trust and respect with colleagues and clients makes her an admirable leader and team member. In short, Biz is simply a fantastic person to work with.